Start with your Vision

The concept of starting with your "Big Why" – the core purpose driving your actions – has gained significant traction in personal and professional development circles. Numerous books, podcasts, and videos advocate for defining this fundamental purpose as the foundation for goal setting and decision-making. However, I propose a different approach: your "Big Why" is not something you choose, but rather something you discover through your vision.

At its core, the "Big Why" represents the deepest, most meaningful reason behind your aspirations. It's the internal compass that guides you through challenges and setbacks. But how do you determine what truly holds meaning for you? In my experience, meaningful purpose often emerges organically through life experiences and the pursuit of your vision.

Vision, in this context, refers to your desired future state. It's a clear and inspiring picture of what you want to achieve or become – in your career, relationships, personal growth, or any other area of life. Unlike a pre-defined "Big Why," your vision is within your control. It's a tangible goal that you actively create and work towards.

By focusing on your vision, you begin to understand the values and principles that are important to you. You start to see the impact you want to have on the world and the kind of person you want to become. In this process, your "Big Why" naturally emerges. It becomes the underlying force that fuels your pursuit of your vision.

For example, imagine your vision is to build a thriving business that empowers women in your community. As you work towards this goal, you might discover that your "Big Why" is to create a more equitable and just society. This realization provides deeper meaning and motivation, driving you to overcome obstacles and persevere through challenges.

Furthermore, your "Big Why" is not static. It evolves as you grow and gain new experiences. Your vision may shift and change over time, and your "Big Why" will naturally adapt alongside it. This dynamic interplay between vision and purpose ensures that your actions remain aligned with your deepest values.

In conclusion, while the concept of a predefined "Big Why" can be appealing, I believe a more authentic and sustainable approach is to start with your vision. By focusing on your desired future state, you embark on a journey of self-discovery that naturally reveals your "Big Why." This approach fosters a deeper sense of purpose and provides a more flexible and adaptable framework for navigating the complexities of life.